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Notes on AI answers, and what moves them.

Practical writing on measuring whether ChatGPT, Perplexity and Gemini name you, and on fixes that hold up. No invented rankings.

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Measurement

There’s no such thing as an “AI rank” — here’s what to measure instead

AI answers change every time you ask. A single-number “AI ranking” is marketing fiction. Here’s the honest way to measure whether ChatGPT and friends mention your brand.2 min read