Brand kit
KeenTag brand kit
Logos, colours, type and share images. Free to use when you write about KeenTag. Everything here is drawn from the same tokens as the product.
Be named in the answer.
When a buyer asks an AI, the answer is the new shortlist. KeenTag shows whether your name is in it, how sure we are, and what to change so it is.
Get named when buyers ask AI.
Your mention rate, with its 95% range. Every answer quoted.
See it. Fix one thing. Re-check the same question.
Voice in five rules
Say what we measure, not what we promise.
WriteShows how often ChatGPT names you.
NotBoost your AI rankings.
Every number shows its sample and its range.
Write3 of 8 answers named Pebblebill (38%, range 14–69%).
NotPebblebill scores 38.
Plain verbs, short sentences, sentence case.
WriteRe-check the same question.
NotSupercharge your AI visibility.
Show the receipt.
WriteQuote the answer, name the engine, date the check.
NotAI loves your brand.
Talk to the person who makes the fix.
WriteAdd a pricing table to your comparison page.
NotBrands should optimise for AI.
Logo
Use the files as supplied. The lockup introduces KeenTag; the mark alone works once the name is already on the page.
- 16px20px
- 16px20px
- 16px32px48px
Clear space
Minimum size
- Mark on screen16 px
- Lockup on screen18 px mark
- 6 mmMark in print6 mm
- 24 mmLockup in print24 mm wide
Below 28px the wordmark uses a plain Inter T. From 28px up, the T’s crossbar takes the spectrum.
Misuse
Don’tRecoloured with an engine colour
Don’tStretched or skewed
Don’tGlow, shadow or bevel added
Don’tOn a busy background
- Don’t:Recolour the bubble with anything other than the spectrum, white or black. That includes engine colours.
- Don’t:Reorder, rotate or loop-animate the spectrum.
- Don’t:Fill the cut, move the tick, or change its height to show a real rate. The tick is a symbol, not a chart.
- Don’t:Stretch, skew, outline, bevel, or add glow, shadow or 3D.
- Don’t:Place the mark on photos, busy texture or a strong gradient.
- Don’t:Use the tick or the T crossbar on their own as decoration.
- Don’t:Set the wordmark in any face other than Inter Semibold, or track it wider.
- Don’t:Rebuild the lockup with other gaps, or stack the word under the mark.
- Don’t:Put the mark in a circle or any shape other than the app-icon tile.
- Don’t:Use the mark as a bullet, an emoji or a rating.
Colour
Dark is the default for every image. Click a value to copy it. Contrast is measured against the canvas of the same theme.
Canvas, surfaces and text
Most of every image is canvas. Text 4 is decorative only and never sits under 24px on dark.
- CanvasEvery background
- Dark
- Light
- Surface 1Cards and panels
- Dark
- Light
- Surface 2Raised panels
- Dark
- Light
- Surface 3Chips, wells
- Dark
- Light
- HairlineCard borders, grid
- Dark
- Light
- Strong lineChip borders, track edge
- Dark
- Light
- Text 1Headlines, the rate
- Dark
- Light
- Contrast
- 18.7 / 18.9
- Text 2Sublines, quotes
- Dark
- Light
- Contrast
- 13.6 / 13.1
- Text 3Labels, footers
- Dark
- Light
- Contrast
- 6.1 / 6.8
- Text 4Decorative only
- Dark
- Light
- Contrast
- 4.1 / 4.9
Brand spectrum and accent
The spectrum is for the mark, the T crossbar, the range band and one rule. Never for text.
- Brand 1Spectrum, first stop
- Dark
- Light
- Contrast
- 5.9 / 5.7
- Brand 2Spectrum, 52% stop
- Dark
- Light
- Contrast
- 6.6 / 6.1
- Brand 3Spectrum, last stop
- Dark
- Light
- Contrast
- 7.8 / 5.4
- Accent textLinks, the domain
- Dark
- Light
- Contrast
- 9.2 / 7.1
- Accent solidButtons with white text
- Dark
- Light
- Contrast
- White 5.0 / 5.9
Answer labels
Sample ticks and the naming underline only. Colour never carries meaning alone.
- NamedAnswers that name you
- Dark
- Light
- Contrast
- 9.0 / 6.3
- Not namedUsed sparingly
- Dark
- Light
- Contrast
- 6.9 / 6.2
- UnclearAmbiguous answers
- Dark
- Light
- Contrast
- 11.2 / 6.7
Engines
Engines are shown by name and colour only. Never with a vendor logo.
- ChatGPTChip dot, series
- Dark
- Light
- Contrast
- 10.0 / 4.9
- PerplexityChip dot, series
- Dark
- Light
- Contrast
- 8.2 / 5.0
- GeminiChip dot, series
- Dark
- Light
- Contrast
- 9.8 / 4.9
- AI OverviewsNeutral until a colour is approved
- Dark
- Light
- Contrast
- 6.1 / 6.8
Gradients, only these
- SpectrumMark bubble, T crossbar, range band, 2px rule
- Spectrum tileApp icon alternate and Product Hunt only
- Ink tileAvatars and the app icon
Never gradient text, gradient buttons, gradient borders or mesh blobs.
How much of each, per image
- Canvas75–85%
- Surfaces and lines8–15%
- Neutral text5–10%
- Spectrum3% at most
- Engine and label colours1% at most
Colour is the evidence, not the decoration.
Type
Inter for words, Geist Mono for every number, range, price and date. Both are free under the SIL Open Font License.
Get named when buyers ask AI.
- 400 Regular. Every answer quoted.
- 510 Medium. One fix to make next.
- 590 Semibold. The wordmark and headlines.
Headlines in sentence case, left-aligned, tracked tight. No all-caps labels and no single coloured word.
38% 14–69%
- 3 of 8 answers
- $19 $49 $149
- 2026-10-06
Numbers are always mono, even inside sentences on posters. About the OFL
Graphic language
Six devices, all taken from the product, so a KeenTag image is recognisable with the logo covered. Use three at most in one image.
Range bar
The signature. A band for the 95% range and a tick for the rate. Never one without the other.
Sample strip
One tick per sampled answer, in sample order. Green for named, always paired with “3 of 8” in words.
“For freelancers who bill by the hour, Pebblebill is the simpler pick. Tallyroo suits teams that need payroll…”
Quoted answer
The receipt, shaped like the mark’s bubble. A green underline marks the brand’s name. The cast is fictional.
Engine chips
Name and colour only, always in this order. No vendor logos.
Answer grid and rule
A 32px grid, the mark’s own, fading out behind the motif. One 2px spectrum rule under the headline.
Sample badge
On every image with a number, an answer or a product screen. Product screens say “Sample data”.
Never used: robots, brains, sparkles, glows, neon, isometric 3D, trophies, stars, ratings, or rising lines without a range.
Share images
Every page has its own share card, and every network has its own size. All of them are rendered from code with the tokens above.
Page share cards
1200 × 630, shown when a keentag.com link is shared.
Profiles and headers
One avatar source for every network. Headers keep text inside each platform's crop.
Launch posts
Three posts in square, portrait and story sizes. Every number is a labelled sample.
Vector PDFs in sRGB. Print RGB on a digital press. For offset, proof the violet first; it will dull.
- Poster A, Named or not18 × 24 in 457.2 × 609.6 mmDark PDFPaper PDFPrinter PDF
- Poster A, Named or notA2 420 × 594 mmDark PDFPaper PDFPrinter PDF
- Poster B, The range18 × 24 in 457.2 × 609.6 mmDark PDFPaper PDFPrinter PDF
- Poster B, The rangeA2 420 × 594 mmDark PDFPaper PDFPrinter PDF
Boilerplate
Two descriptions you can paste as they are. Please keep the 95% range in: it is what makes the rate honest.
KeenTag shows whether AI answers name your brand. It asks ChatGPT, Perplexity and Gemini the questions your buyers ask, several times each, and reports a mention rate with its 95% range. It quotes every answer, suggests one specific fix, and re-checks the same question to show whether the fix worked.
KeenTag measures whether AI answers name your brand. Buyers now ask ChatGPT, Perplexity and Gemini for recommendations, and those answers change from one ask to the next. KeenTag asks the questions your buyers ask, samples each one several times per engine, and reports a mention rate with its 95% range instead of a score. Every answer is quoted, with the engine and the date. For each gap, KeenTag suggests one specific change, then re-checks the same question so you can see whether the range moved. It is built for indie founders, in-house marketers and small agencies. Plans start at $19 a month.
Writing about KeenTag?
Questions, screenshots or a walkthrough: write to support@keentag.com. A person reads every message.
Using these files
You can use the logo, the share images and the boilerplate when you write about, link to or review KeenTag. Use them as supplied, keep the clear space, and don’t suggest that KeenTag endorses you or your work. The sample brands (Pebblebill, Tallyroo, Quillbook) and every number shown are fictional samples, not customer results.